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Small and All businesses need a Content Marketing Plan
Though a number of smaller companies are beginning to leverage content marketing vehicles like blogging, social media and email marketing, they have a ways to go in terms of effectiveness. In fact, only 39 percent of small businesses indicate they have a documented content strategy in place, according to the Content Marketing Institute's 2015 "Small Business Marketing Trends-North America" report. Of the majority of small businesses with only a "verbal strategy" in place, the study only saw 33 percent of respondents calling their undocumented strategy "effective."
