EggZack Sales CT

The Small Business Tech Revolution

Today's Local and Small Business Landscape

Small, local businesses, are in a constant battle to grow revenues and fight big box sprawl within their community. Without multi-million dollar marketing budgets and state of the art technology, local proprietors have relied on third party companies to help them with their online services to drive business to their brick and mortar location. However, most small businesses don't realize that one of their most valued possessions is being stolen right from under their nose. Their customers data!

As technology continues to evolve and more tools for mobile and internet devices reach into the small business marketplace, small business are unknowingly giving up control and ownership of their online clients. Companies like Groupon, Amazon Local, and Grubhub claim to help drive revenues for small businesses, but instead they are acquiring their customers. These online services offer hope of increased customers and revenue, but unfortunately, the results are lower profits and relinquishing customer data. The local business owner gives up huge margins and control of marketing to their clients.

It's critical that small businesses take back the ownership of their clients. Customer data is the key to driving an effective online sales and marketing strategy. Small businesses need to capture and own the online identity of their clients, (contact information, email, mobile numbers etc..) as well as their customer's social preferences around communication. Having the ability to capture, manage, market to, and provide a quality online experience to all digital channels, (email, social, local and your website) is a requirement in this digital age. The digital relationship is key to promoting your product and services. It is essential to inform your customers across all digital outlets and make it convenient to do business with you.

A closed looped sales and marketing process is key to building your digital brand and increase sales both online and in store. Once customer data is captured, this data can be used to enable your business to continue to market and drive additional revenues all while building an online relationship with your clients. Don't' sell out your band, company identity, and most importantly, your customers. Take control of your customer management and marketing today.