FairfieldONE

Authentic Athlete thriving on old-school approach

Co-owner Chris Sanford making service a priority:

"There's a lot of retail in Fairfield County, and there are a lot of people doing either everything we do or some aspect of what we do," he said. "And the only way for us to really grow without putting crazy marketing dollars in and trying to make ourselves like Dicks Sports Goods, is to be special."