EggZack Sales CT

28 Social Media Predictions for 2015....#15 hints of town hyper local niche.

#15: Social Media Goes Niche

In 2015, I foresee the rise of a smaller, more personal social media trend that focuses on niche groups and specific, shared qualities or interests.

We've always shared with specific people or to small groups through "dark" channels like email or text messaging right alongside our broader social media sharing. In the coming year, I predict that this type of sharing will begin to get more notice from marketers and app developers.

The emergence of new, more focused social media networks like Ello and This-even Facebook's experimental Rooms-as well as the explosive growth of apps like Snapchat that allow users to target a specific social media audience, indicate that this groundswell may have already begun.

Combine this with the increasing challenge of getting noticed in Facebook's crowded news feed and the announcement that a Twitter algorithm is likely on the way soon, and the stage is set for some big changes in the way we communicate socially.

For brands, this change could mean exploring new and diverse social media spaces on an authentic human scale, as you find your community wherever they might gather.