Lee Wood

The Importance Of Using Hashtags In Social Media Marketing

The web is flooding with content of every kind and the users are spoilt for choice! Whether it is paying heed to a specific content or giving it a miss, for a brand using hashtags is very crucial. It helps the content that a brand wants to engage its people with, to be discoverable. For earning higher level of exposure and boosting audience engagement, hashtags play an important role while you are strategizing your social media marketing plan.

Do it right!

When deciding the content that you will tag any post, videos with, just do not go for a run-of-the-mill job. You need to get into a research, just in the way you engage in keyword research for SEO, paid campaigns and the like. Here are some of the thumb-rules for making your hashtag content more enviable:

• Do not go about tagging every post making things spammy on the way, but be specific and unique so that the segmentyou are targeting is able to get across your message.

• General hashtags will not do, go for more fine-tuned and focussed hashtags that is in tune with your brand's marketing strategy.

• Swear by trending hashtags and the current topics that are 'in' creating ripples. You can make a deft use of the monitoring sites that are often resorted to for hashtag analytics like Hasgtags.org, Rite Tag, Trendsmap and the like.

• Make the content that you place with hashtags precise, simple, giving a crystal clear idea about the conversation that is flowing. You can use the hammering effect by using rhyme or alliteration when using hashtag content, skilfully.

Author Bio:-

Lee Wood has been working in public relations and marketing world for the last 11+ years and also worked with various SME agencies as an independent contractor. You can find his thoughts at media outreach online blog. Visit this website for more information about media outreach services.