Ryan Carter

5 Great Features Of Effective Sales Copywriting

Copywriting services are useful for improving the chances of conversion of sales objectives, and should be handled with care. Know about 5 great features of effective sales copywriting.

Using light background

Effective sales copies come with a white background. A non-white background can be used with text atop, but much of the sales copy and text needs to be on a white background.

Use of proper fonts

The fonts used on the sales copy should be easy to read. Arial, Tahoma, Courier New, Georgia, Verdana and Arial Black are some of the effective fonts that are used. Copywriters stick to blue, red and black colors for fonts. Not more than 4 to 6 colors should be used, to make the copy look professional. The key phrases should be underlined and highlighted, but not overdone.

Using catchy headlines

A catchy headline during landing page optimization comprises of keywords about the products being sold, including an important advantage from obtaining or purchasing the product. A sub-headline can help expand this.

Use longer pages

Sales pages of shorter length do not work as effectively as long pages. Although it appears odd, on an average longer pages that try one's patience are proven to perform better during tests.

Open links in another window

In case you incorporate links in web pages to display demonstrations or additional information, make sure that they open in a separate window once visitors click on them. This will ensure that the sales page still remains open once the other page is closed by the viewer. Never include many links as they can make your sales message distracting.

Author Resource:-

I'm Ryan Carter, marketing consultant, providing info about digital marketing, small business marketing and advertising for all kinds of companies and SME's. You can find his thoughts at digital marketing blog. Check out the website for quality copywriting services.