If you're in business, you need to know your market. Different generations are affected differently by factors such as advancements in research and technology, prosperity, trends, fads, political and economic conditions.

Learn the differences and preferences of Gen X, Gen Y, boomers, and mature customers at a seminar Thursday, Dec. 4, 6 to 9 p.m. at the Small Business Development Center, Raritan Valley Community College.

Fee is $40. Call the SBDC office at 908 526-1200, ext. 8516 to register.

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