Use Case:

Municipal Police Departments

Challenge:

A local police department is looking for a solution that can increase the effectiveness of their public information officer to distribute information about community policing efforts. They also want to proactively share or provide response to media requests for crime incident information. Plus the solution has to be affordable and easy to use, so the public information officer can focus on policing.

Community policing is one of many efforts by their department to promote public safety, reduce fear of crime, and improve the police department's relationship within the community. The public information officer does not have enough time and resources to promote community policing in the news with any consistency, and it is a challenge to keep up with the increasing number of online media outlets for public information. Most of the public information officer's time is spent providing information about specific crime incidents which negates the positive information that the police department has to share.

Solution:

The police department deploys EggZack's automated local & online marketing solution to manage their web site and information sharing for all of their local and online efforts. The solution integrates and automates the management of the department's website, social media, email alerts/distribution, search optimization, local communication/marketing and online communication with just one (1) entry.

EggZack makes it easy for the department to have its own online presence and share more information more easily. It enables the public information officer to simultaneously share crime incident reports on the department web site, in social media and with local & online media outlets. EggZack's search optimization also enables these reports to be discovered more easily by people in the local community.

In addition, the department now has time to increase its sharing of information about community policing and other efforts of the department that would otherwise not be known by the public.

EggZack provides statistics to the public information officer that demonstrate what information is being seen and where. This enables the officer and the department to react accordingly and more effectively communicate with the community and prevent crime.

Results:

• The police department is able to deliver information that promotes community policing and increases public safety awareness without increasing headcount or significant effort.
• They see which information is being seen most and which outlets are helping them most to build relationships in the community.
• The police department has their own web site that serves as an outlet for increased public awareness and an enhanced image for the department.
• EggZack increases the department's local and online visibility and improves its recognition in the community for all of its efforts.

It’s easy. It works. It’s EggZack.
To get started, just email Police@EggZack.com or Call 1-888-EGG-ZACK (344-9225).