Why an SEO Should Think More Like a Publisher
In today's constantly evolving marketing industry the primary objective of publishing any information is getting your message across to the consumer. Search engine optimization is primarily done through highly ranking webpages on google or other search engines, which increases traffic to a company's website. Today's industry is not about "one shot" marketing campaigns, but consistently publishing useful and informative content to consumers.
You are looking to grab the readers' attention, keep them wanting more through their attraction to the content, deliver the message in a way that is most conducive to their lifestyle, and make sure they are experiencing your intended response to the information. Social media plays a very large role in today's marketplace and acts as a simple segue between businesses and consumers. Another key thing to consider is how to effectively use each of these different platforms. This is where EggZack comes in with 8 various forms of automated marketing and helps our clients reach the end consumer in the 69+ places you can find them online.
For small businesses today it may be harder to maintain all of these online platforms, but there are simple ways to promote your business that are not as time consuming as you think. The use of social media and online marketing helps businesses achieve their end goal, while also keeping existing customers informed and maintaining a consistent message that represents their brand.
Interested in reading more on this topic? check out "Why an SEO should think more like a publisher" from econsultancy.com.